User Journey Map

Use the Journey Map to plot the interactions a person has with your product or service and how can you can improve their experience at each step.

Best For

Mapping experiences

When to Use

When scoping products

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What is a User Journey Map?

Use the Journey Map to plot the interaction a person has with your product or service, what they're thinking or feeling at the time, and how can you can improve their experience.

Tip: Use different colour sticky notes, tokens and images to illustrate good, bad, and improvement points.

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