User Journey Map

Use the Journey Map to plot the interactions a person has with your product or service and how can you can improve their experience at each step.

Best For

Mapping experiences

When to Use

When scoping products

Use the Journey Map to plot the interaction a person has with your product or service, what they're thinking or feeling at the time, and how can you can improve their experience.

Tip: Use different colour sticky notes, tokens and images to illustrate good, bad, and improvement points.

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