Map your product value to the customer's Jobs-to-be-done, with how your product addresses their needs and pains.
When developing a new product or service
The Value Proposition Canvas helps you design products and services that customers actually want. The canvas is composed of two main parts: the customer profile and the value map.
Customer Profile: What tasks does the customer need to do, and what are their current pains in achieving it. What does it look like when they are successful?
Value Map: What are the products and services you are offering to help the customer achieve those tasks and goals, how does your product address their pains and help them toward the successful outcomes?
Your "Value Proposition" comes from being able to state clearly which pains and gains your product is directly addressing.
The Value Proposition Canvas was initially developed by Dr Alexander Osterwalder as a framework to ensure that there is a fit between the product and market. It is a detailed tool for modeling the relationship between two parts of the Osterwalder’s broader Business Model Canvas; customer segments and value propositions. See more at https://www.strategyzer.com/canvas/value-proposition-canvas.
Start with the Customer Profile, using information from your research:
Then move to the Value Map: