Popular analysis technique that helps users look at Strengths, Weaknesses, Opportunities and Threats facing a team or business.
Creating a strategy
Start of a new venture
The SWOT analysis is one of the most well-know frameworks for assessing the internal and external factors that impact a business - namely the strengths, weaknesses, opportunities and threats. By evaluating these factors, businesses can gain insight into their current position and develop strategies for future success.
Completing the SWOT exercise involves four key steps:
Once you have completed each section, you can use the insights gained from the SWOT exercise to develop strategies that leverage your strengths, address your weaknesses, take advantage of opportunities, and mitigate threats.